Internet Advertising
The Breezy Break web site was started in January 2007 to chart our experiences of moving out to the Limousin region of France and to provide Limousin specific information to entertain and assist people contemplating the same move. A consequence of this is that we now get
5,000 visitors a month (and its growing) to our web site and appear on the first results page of Google for many searches involving the words Limousin France for example Gardening Limousin France, DIY Limousin France.
You can now capitalise on our success and advertise your business or property for sale in the Limousin on the internet on our web pages and reap the benefits of region specific advertising on a site that is read across the UK and France.
This can be either as a feature article within our site or as web pages. Whichever you choose you will showcase your business or property without having your competitors sharing your advertising space.
The fee for the design and creation of your web page(s) including copywriting and photography, hosting your web pages within our site for twelve months and relevant links from other Breezy Break pages is 100 euros per page
Web Site Design
Your web site is your business premises when it comes to the internet
and the same considerations apply as in the high street.
Can your customers find you?
Can they tell what product or service you are selling?
Can they find their way round?
Do they want to stay and browse?
Is it easy to get assistance?
These considerations form the basis of all the web sites that I create
They are optimised to get the best possible rankings with search engines
like Google.
Promote the company and it's products
Easy to navigate
Visually attractive and reflect the personality of the owner
Give customers the information they are looking for
Don't take my word for it look at my existing customers
Limousin Property Shop
This is a web site for an estate agent business in the Limousin region
of France. The brief was for a clean looking site that was easy to
navigate and loaded quickly. Within weeks the site was showing at number
14 out of a possible 630,000 results on Yahoo and now sits at NUMBER
1 for the search Limousin property receiving over 3,000 visitors per
month.
The content of the site is frequently updated as the property portfolio
grows. The client simply forwards the details of her properties as she
takes them on and I maintain the site. This leaves her free to
concentrate on growing her new business.
|
Elizabeth - Agent
Commercial "Lawrence has been an absolute Godsend. I
needed a website designed and had no idea where to start. He
quickly understood the look I was aiming for and, more
importantly, what I actually needed! The website has really
taken off, thanks to his understanding of how to make it
appear via all the relevant search engines. I recommend his
services regularly and unreservedly to all my clients who
are aiming to start a business out here in France. Thank
you, Lawrence, for your professionalism, patience and great
sense of humour." |
.
Property Sale Pages This
is a brochure site to assist in the sale of a beautiful equestrian
property in the Limousin region of France. The creation and design of
the site also included copywriting and photography. This site is showing
at 2 out of a possible 37,800 results for the search equestrian property
Limousin on Yahoo and 5 out of a possible 107,000 results on Google
Contact
Lawrence Arnold
27 Rte de Chamboret
87140 Vaulry
Telephone 05 55 53 42 81
e-mail
lawrence@breezybreak.com
SIRET 504 261 918 00016
Small Business Guide to Internet Advertising
Advertising on the internet is fraught with pitfalls and difficulties for the small to medium size business whether in the Limousin or any other area of France. Here are just a few things you need to consider
1. Budget
2. Target audience
3. Association
4. Search results
5. Competition
Budget
Consider the cost of your advertising budget over the whole of the year. Do not splash it all out on one website without first checking the status of that site within search results. Expensive is not always the best and the best looking websites are not always the most popular hang-outs for your audience.
Target audience
Internet advertising unlike ads in papers can have its impact measured in various ways, not just by circulation. On the internet it is you who makes your advert junk mail by incorrect targeting of your audience.
Association
Quite often the obvious can be overlooked, for example is my Gite next door to a golf course? If so why not advertise on a golfing web site rather than just competing with lots of other holiday gites on a more general site.
Search results
The aspiration of most internet advertisers is to appear on the first page of internet browsers like Google in search queries for their chosen product.
This in most cases is expensive, and time consuming. Yes you can make your own website and have a go, but quite often the time involved would be better spent in your own area of expertise, and it is possible to ride the coat tails of an existing website onto the first page so why break the bank
.
Competition
Very often you will find lots of the same types of business’s advertising on one website. This is okay for directories for listing purposes or when its free but the risk is your customers can’t see you for your competitors. If you already advertise on one of these sites say for bed and breakfast in Limousin along with no doubt hundreds of others you have not made a mistake, but you have only just begun your advertising campaign!
These are just a few of the considerations before spending your advertising budget no matter how large or small you think it is.
If you would like help or advice with promoting your business on the internet contact us for an informal chat.
